Lantern Toys is on a mission to illuminate and empower the creative spark that can be found in each child. With an initial range of products designed to give kids boundaries in which to create their own experience, Lantern Toys came to me with rough wireframes of the packaging. I reworked the preliminary logo to function better on package and created an entire set of illustrations for the 5 products.

Each box contains a set of tools to provide a framework in which a child can be creative. Whether it’s a book and stencils, objects to build with, or poster paper and markers, you’ll have exactly what you need in a contained box.

Stylish for storing. Easy to grab.  

With the target market of stylish, on-the-go families it was important to callout features and benefits on one panel while providing stylish storage on the other so that when put away, it would look more artful than a bin of toys.